About

The streets don't hand out favors; every dollar earned comes with sweat, struggle, and sacrifice.

Modern streetwear is as much about mobilising an underground cultural movement as it about fashion. The label started in 2001 at the height of the first streetwear boom, a time when khalid  Streetmoney  and business  could be seen rolling around the streets of their native LA  wearing Bape with skinny jeans, Nike Air Jordans and Ralph Lauren. “My Grandfather said that we were like ‘hood celebrities’,” says Khalid . The first StreetMoney  piece was a bright white 
T-shirt emblazoned with the Streetmoneyposter. “We were just trying to look fresh. We took a photo of it with a burner phone and put it up on Myspace. You couldn’t even buy it.” Eventually,StreetMoney delivered its products inside takeway boxes after customers ordered them on a trap phone.

Today, impromptu pop-up “invasions”, secret pages on the website that unlock exclusive product, as well as parties and club nights in secret locations help StreetMoney  retain its guerrilla ethos even as it grows to become one of the biggest brands in the world, Kids used to check for designer stuff first and then streetwear, but now it’s the other way around and I can only see it growing,” says Khalid 
StreetMoney  . “But it’s important for us to still keep that secret, members-only vibe.”

Known for their bold graphic t-shirts and hoodies, brand-repping caps and matching tracksuits, StreetMoney  continues to bridge the gap between high fashion and streetwear. Especially with big names such as Rick Ross , teksmokeelah and kodakblack sporting the label. Co-founder khalid  said: “We’ve been working on this since 2001, which was pretty early on in the USA  streetwear scene and as a result, we have become very responsible in it. It wasn’t just that we wanted to push this genre of clothing, it was the whole culture around it.”